Petrolhead 

Meet Petrolhead, a character I created to strengthen Auto Trader's branding and awarness.

Petrolhead was used in a lot of marketing collateral and was a cool, graffiti, Banksy-esque design.

meet-petrolhead.jpg
PetrolHead-office-wall.jpg
Petrolhead-Macbook.jpg
Petrolhead-business-card.jpg
Petrolhead-book-Three.jpg
Petrolhead-staff-ID.jpg
Petrolhead-Letterhead.jpg
petrolhead-home-page.jpg